Happy Diwali from all of us at RetailBonds

Privacy Policy

Last updated: November 2026

RetailBonds.in is run from India by its founder, Arindam. For India’s Digital Personal Data Protection Act, 2023 (DPDP Act) and its Rules, we are the Data Fiduciary for the personal data described here. Questions, requests and complaints about your data go to [email protected] (see Your rights).

In short: you can use the whole site without an account. We keep as little as the site needs, we never sell or share data for marketing, and you can download or delete your account data yourself at any time.

What we hold and why

When you visit the site

Forms you can use without an account

If you create an account (optional, for people aged 18 or over)

What we do not collect

Cookies

All our cookies are first-party and none is used for advertising. Cookies needed only for something you choose to do (sign in, send a form) are set when you do it.

CookieWhat it is forHow long
themeYour light or dark theme choice1 year
dw_hideRemembers that you closed the Diwali greeting, so it stays closed8 days
rb_sessionAnonymous visit identifier for our own analytics30 days
rb_userKeeps you signed in (holds a random token; we store only its hash)Ends after 30 days without use, 90 days at most
rb_inTells the page you are signed in so it can load your account menu; holds no identitySame as rb_user
rb_deviceRandom browser identifier for the new-browser sign-in emailAbout 13 months
rb_goauthProtects a Google sign-in while it is in progress10 minutes
rb_csrf_uSecurity token that protects account and email-alert forms from forged requests7 days, renewed when a form is shown
rb_admin_session, rb_csrfSite staff sign-in to the admin pages; never set for visitors8 hours

Cloudflare, which protects the site, may also set its own security cookies (such as __cf_bm and cf_clearance) to tell people from bots. See Cloudflare’s cookie policy.

Who processes data for us

We do not sell, rent or share your data for anyone’s marketing, and we do not use it for advertising profiling. These service providers process limited data on our behalf, only to run the site:

Some of these providers may process data outside India. We may also disclose data where Indian law requires it, for example to a court or regulator.

How long we keep it

DataKept for
Account, watchlist, portfolio, notes, saved screens, alertsUntil you delete them or the account. An account not used for 12 months (no sign-in and no visit while signed in) gets a warning email and is deleted 30 days later unless used again; accounts on an active paid plan are not deleted this way.
Sign-in codes and links, with their email and IP address15 minutes to use; deleted after a day
Signed-in browser sessions30 days without use, 90 days at most
Email alert subscriptions (no account)Until you unsubscribe, then 7 days
Email send log (type, outcome, time; no content)90 days
Bounce and spam-report recordsUntil you start emails again, sign in with an emailed code or link (bounces only), confirm an email alert, or delete your account together with its email subscriptions; otherwise 30 days after nothing is sent to the address any more
Questions, suggested corrections, Pro enquiriesKept as a record once dealt with. Ask us and we will delete them, or remove your email and IP address.
Analytics network hash and ASN30 days
Server logsAbout two weeks
BackupsNightly backups for 7 days, and encrypted off-site copies for up to about 6 months (daily for 8 days, weekly for 4 weeks, monthly for 6 months). Data you delete stays in these until they expire; we restore from a backup only to recover from a fault.

Security

The site is served only over HTTPS. Sign-in codes, session tokens and API keys are stored only as hashes. The database, logs and backups are readable only by the site’s own account on the server, and off-site backups are encrypted. Access is limited to the founder. No system is perfectly secure; if a breach affects your personal data, we will tell you and the Data Protection Board of India as the DPDP Act requires.

Your rights

Under the DPDP Act you can:

We may ask you to confirm a request from the email address on the account, so that nobody else can get or delete your data.

Children

Accounts are for people aged 18 or over. If you believe a child has created an account, email us and we will delete it.

Changes

We may update this policy. The date at the top shows the latest version. If a change materially affects how we use your data, we will email account holders and ask for agreement again before relying on it.

See also: Terms of Use · Disclaimer